Born in Santa Cruz, CA, Brent Bingham spent his childhood in California’s Central Valley before moving to the state of Washington, where he attended high school. After graduation, Brent attended Brigham Young University, taking two years off to serve an LDS mission in Brazil. An entrepreneur at heart, Brent founded Eclipse Marketing in Orem, which he took from a startup to a two-time INC 500 company, and currently owns The Health Spot, a medical clinic in Layton.
We sat down with Brent and discussed his career and experiences with UCCU.
What originally brought you to Utah Community Credit Union?
All through high school, I had an early morning paper route and I can remember delivering a paper, every morning, to a local credit union. At the time, I had no idea what a credit union was so one morning, I asked my dad; “What is that?” He was the one who first explained to me the differences between a credit union and a bank; that one was a not-for-profit financial cooperative, owned by its members, and the other was a for-profit business.
Years later, when I returned from my mission and was living in Provo, I was in need of a financial institution. Because of that paper route and my dad, I knew I had a choice and I wanted to join a credit union. So, I walked down to UCCU’s stadium branch and, well…the rest is history.
What led you to becoming a UCCU Board Member?
When I first joined the board in 2009, I was replacing a board member who was a professor of marketing and I knew it would be a great opportunity to serve my community and have experiences that I could learn from. Of course, I’m not an academic. I’m not a professor. I’m an entrepreneur and a businessperson. And I felt that I was in a great position to represent that group of members: entrepreneurs and small business owners. I’m also the youngest board member so I bring that perspective as well. I ask a lot of questions. I speak my mind. And I always think in terms of being a business owner. I try to remember: “Hey, I’m not just a voluntary board member…I’m also a member of this credit union. Which means, like every UCCU member, I do own a piece of this and I do have a voice.” It’s a wonderful opportunity to speak from all of these perspectives, both as a UCCU member and board member.
What excites you, right now, about where UCCU is headed?
I’m always saying any business is only as good as its people. And UCCU is filled with so many high-quality, intelligent, dedicated people, from board members to the people helping members with their day-to-day banking needs. When you look at the people at UCCU, you see talent, passion, and drive. You see a growing, thriving business. And that’s very exciting.
I’m always about growth. I’m always pushing growth. Under Jeff Sermon’s leadership, I’ve watched this credit union grow incredibly, steadily, and in the right direction. And so, for me, the most exciting questions are: “Where will UCCU be in five years? In ten years? And how can I help?” That’s what really gets me going.