Family Festival Draws Record Crowd

Community Enjoys Fun and Education

“I have been the Director of the UCCU Center for over ten years and the Family Festival sponsored by UCCU is one of the best events we have ever had.” Those were the comments of Mark Hildebrand, after surveying the thousands of families exploring the UCCU Family Festival on Friday, November 9th.  The story was no different the following day, with an estimated 20,000 people in attendance over the two-day festival. The UCCU Center is used to hosting huge events but even Hildebrand, who has overseen hundreds of events, was shocked by the sheer masses of people inside the UCCU Center. Hildebrand continued, “The sponsors, performers and guests all were treated to an exciting, busy and rewarding time.”

Families from all over Utah Valley braved the winter weather in swarms to attend the UCCU Family Festival. Families in attendance mentioned they had stayed for longer than three hours and the kids still begged to stay. Among the highlights for fun activities included 15 bounce houses, BMX stunt team dazzling the crowds with their death-defying half-pipe tricks, train rides around the arena, and exotic animals for kids to interact with. Symantec (an official sponsor) taught families the latest in cyber protection, while US Synthetic (an official sponsor) thrilled kids and parents alike with unique science demonstrations throughout the event. Troy Holmberg, Director of Corporate Social Responsibility at US Synthetic, and major partner at the Family Festival said, “We achieved our goal of exposing lots of children in our community to the idea that science and engineering is fun and cool….”

The UCCU Family Festival presenting sponsor, Utah Valley University, instilled the vision for a higher education as attendees walked through their interactive Future Wolverine Experience. Ten UVU schools participated, including School of Aviation, the Woodbury College of Business, School of the Arts, Women’s Services, UVU Athletics, and more. Cameron Martin, Vice President for University Relations at UVU said about the Festival: “The Family Festival exceeded expectations. It truly was a family event that engaged young and old on how to save money, and the importance of education.” Karen Tebbs, Director of Business Development at UCCU said, “The purpose of the Festival was not only to entertain but also to inspire children and parents to make smart, educated decisions.”

Interactive Money Experience

To compliment UCCU’s BeMoneySmart youth banking program and to teach the importance of financial responsibility, UCCU provided BeMoneySmart bucks (play money) to each child and teen who attended the festival. Kids and teens then had the opportunity to earn, spend, save, and even donate BeMoneySmart bucks at many locations throughout the Festival. For example, children earned additional BeMoneySmart Bucks for completing the UVU Experience and received a Future Wolverine diploma.  Kids and teens were also given the opportunity to deposit and earn interest on their play-money at the BeMoneySmart branch in the middle of the venue. The whole BeMoneySmart bucks experience was designed to inspire smart decision-making in a fun environment.

UCCU’s Top Talent

Rick Priddis, owner of Priddis Mucis in Lindon, who sponsored the UCCU Top Talent Singing Competition said, “Utah County is a great place because there’s lots of talent here.” The singing competition took place on the festival’s main stage. Eighty semi-finalists competed in front of a panel of judges. On Saturday night, Sarah Judd of American Fork won the competition and was named UCCU Performing Artist of the Year.

The UCCU Family Festival is a celebration of community, family, fun, and learning. Brad Norton, SVP of Marketing and Development for Utah Community Credit Union said, “It was an enormous success! On behalf of all of us at UCCU, thank you to everyone who came and ‘Had a Blast!’  We look forward to seeing you next year.”

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